The group's expertise will help to develop the Bijou brand further and expand its reach to new markets. Bijou Beauty will now fall under the umbrella of the Marie Claire Beauty Group.Marie Claire Beauty Group acquires Bijou Beauty.From conception, turn-key development, end delivery and marketing optimization to strategic investments, our ecosystem has unparalleled cross-functional expertise in creating brand value and business growth." He continued, "We are a beauty powerhouse with a global vision of the beauty industry and multi-disciplinary execution capabilities. Powered by the Marie Claire Group, the number one beauty authority in more than 35 countries, we achieve this through a fully dedicated and collaborative ecosystem of forward-thinking companies," said MCBG CEO Thibaut Fougeras. "In a world where influencers, culture and technology are reshaping the beauty landscape, our mission is to anticipate, create and lead the future through clean, innovative, customized and meaningful beauty lines. We embrace the complex, the creative and the cutting edge-it's what we do," said Bijou Beauty President and founder Kal Kalyanasundaram. IN THEIR OWN WORDS: "Our goal is to provide brands with a simple, pragmatic, and sustainable solution to the ever changing and competitive beauty landscape. This new venture will provide high-quality packaging design, engineering, and sourcing services for start-ups, growth brands, and trendsetters. WHY: The acquisition is a strategic move for the Marie Claire Beauty Group and underscores the company's commitment to nurturing and supporting emerging brands. Its portfolio includes companies such as France Lab, Desdoigts, Apartment 103, ABO Cosmetiques, and Cegedis. ![]() Washoe Meadows State Park is 6 miles from Bijou Creek Beauty, while Heavenly Ski Resort is 1.6 miles from the property. Guests at the accommodation will be able to enjoy activities in and around South Lake Tahoe, like skiing and cycling. Marie Claire Beauty Group (MCBG) has been servicing the beauty industry since 1937, operating globally as a beauty incubator and a 360-degree ecosystem. At Bijou Creek Beauty rooms come with bed linen and towels. With a passion for all things creative and a keen eye for detail, the start-up offers a wide range of services for packaging, from concept to creation. WHO: Bijou Beauty is a multitalented team created and dedicated to packaging design, engineering, and sourcing. French Marie Claire Beauty Group expands into packaging with the acquisition of start-up Bijou Beauty.
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